| The Freelance Photographer |
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| Instructor: Aaron Constant Duration: 8
Weeks Cost: US$395 |
Are you at the point you want to start making money with your photography but don't know where to start? Do you want to shoot for regional or trade magazines? Commercial assignments? License stock images to regional magazines and small business? This course will help you do this and more.
Whether you want to shoot part time or full time, this course will teach you the steps to becoming a Freelance Photographer and profiting from your efforts. Learn how to take a social event and make money at it. Create a stock archive and market it to magazines and local businesses. Photograph regional events and contact magazines for licensing. Find more opportunity for your work. Commercial and Fine Art, you can make money from both.
You'll learn how to present your portfolio and what to put in it. We'll also teach you the business and marketing skills to help you succeed. From commercial, to editorial to fine art, we'll teach you all of it. Oh, and we'll teach you how to process and prepare images for delivery using Photoshop and implement a digital asset management strategy of how to organize, structure, backup and prepare your files for archiving. This course covers it all. Capture to output, assignment to delivery we give you an inside look of how a professional photographer's business and workflow operates. This is surely a course you don't want to miss.
Contact Aaron directly with any questions at aaron_constant@me.com
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Lesson 1: Introduction to Freelance Work
- Commercial, Consumer, Editorial & Fine Art. The difference?
- Developing A Strategy
- Selling Ideas
- Discovering Your Client or Market
Lesson 2: Developing Your Vision
- Presenting Your Work
- Website Considerations
- Print versus Electronic Portfolio
- Tear Sheets
- Portfolio Presentation
- Social Networking
Lesson 3: Editorial Work (Part 1)
- Regional and Trade Magazines
- Model Releases
- Things You Should Know
Lesson 4: Editorial Work (Part 2)
- Shoot Lists
- Assignment Examples
- Tips
- Captioning Images
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Lesson 5: On Assignment - Basic Techniques
- Basic Portrait
- Environmental Portrait
- Photoshop - Basic Portrait Processing
- Photograping Interiors - Bracketing Exposures
- Photoshop / Photomatix - Exposure Blending
Lesson 6: Fine Art Photography
- Process and Purpose
- Creative Vision
- Photo Project
- Processing Techniques
- Toning Images
- Creating the Perfect Print
Lesson 7: Processing, Printing & Workflow
- Asset Management
- Archiving Strategies and Backups
- Color Management Overview
- RGB / CMYK
- Contact Prints / Guide Prints / Proofs
- Printing Overview and Settings
Lesson 8: Business Practices and Marketing
- Things to Consider
- Business Management Software
- Selling
- Print On Demand Books
- Creating a Brand or Identify
- Create Mailings
- Self Promotion
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Aaron Constant is a commercial photographer, off set lithographer and digital printmaker. He has been photographing
and producing art catalogues and photographic / illustrated books for almost 20 years. He is additionally co-founder
and partner of Evoco LLC, a digital printmaking studio specializing in archival print reproductions for artists and galleries.